NINETOZERO

NINETOZERO is a transient record label restricted to 10 chapters. Counting down from 9 to 0, these 10 chapters will be revealed over a period of three years. A musical release by Enrico Sangiuliano will stand at the center of each chapter. The label contests that concepts must be perpetual and immortal: Change is inevitable.

Each music milestone is accompanied by an event held at a temporary location, in line with the time-bound nature of the record label itself. The idea is that by the end of the label chapters, each of the venues are also closed. The locations are specifically selected based on their imminent closing date, such as the first event which took place at De Marktkantine, which closed shortly after.

A custom visual pack was created, focussed around the typographic design of the label. For each event, a custom content element based on the artwork, the artists and title tracks added.